Patients are more involved in their own healthcare than ever before, and the consumption process is now as transparent as shopping for household goods.
Seventy-five percent of Americans have conducted a search related to personal health in the last year and more than a third use social media to research health conditions.
Half of all patients who use the Internet to self-diagnose ultimately schedule a doctor’s appointment.
What about the doctors?
Seventy-eight percent of US doctors are using digital tools to gather research; 70 percent prefer online training to classroom training; and nearly 40 percent communicate with patients online.
See on medcitynews.com