Is Pharma Missing Out On The XBox Kinect?

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The ubiquitous nature of the smartphone makes obvious the opportunity for pharmaceutical companies to develop both clinical interventions and support programs for smartphone devices. However, what if you were to learn that a device that has been available now since November 2010, and is synonymous with gaming, could actually lay claim to a greater impact on health than any other consumer electronic device?

The new Xbox One Kinect is a sophisticated piece of engineering with high-resolution digital camera and high fidelity microphones; the sensor can now even read your heartbeat.  However I feel it is the development of application software where some of the amazing possibilities could be uncovered for pharmaceutical companies. Here are five ways pharma could use the Kinect:


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